UX DESIGN . WEB . RESPONSIVE . BRANDING
Prayoga Creatives is a multidisciplinary creative space offering dance classes and art workshops. The project involved creating a vibrant and user-friendly website that effectively represents the studio's energetic spirit, as well as designing a logo that captures the essence of both dance and art.
I was involved in everything from defining the brand and personas, creating flows and wireframes, all the way to creating final UI designs as well as designing the logo.
~ Diverse Audience: Designing for both dance enthusiasts and art lovers, ensuring the website appeals to both groups.
~ Visual Synerg: Creating a unified visual identity that balances the dynamic nature of dance with the artistic world.
~ Clear Information: Presenting class schedules, instructor profiles, and workshop details in a straightforward manner.
To understand the perspectives, behaviors, and pain points of prospective students and parents when using the website, I conducted one-on-one interviews in person, via video call, or over the phone.
Some questions were:
Competitive research is a crucial step in the UX design process. It helps you understand what other similar websites are doing well and where they may be falling short.
We've conducted a competitive analysis, focusing on our top three competitors, to evaluate their strengths and weaknesses. This assessment allows us to formulate a strategic plan to identify areas where we can surpass our current and potential competitors, ultimately capitalizing on valuable opportunities in the market.
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